The pain: an artist's storefront that buried the work. The cut: a merchant-centred rebuild — the art leads, the checkout follows, every scroll earns the next reveal. The effect: a shop that reads like a gallery and sells like one.
BRAINJUICEARTbrainjuiceart.comThe pain: sixteen real titles with no shape investors could read. The cut: a five-stage production pipeline laid out as one strip — every title placed, every stage legible at a glance. The effect: an investor-facing slate that closes the gap between catalogue and confidence.
NVERT PRODUCTIONSnvertproductions.comThe scene is still developing. A film-production house identity and site, currently in prep — the draft pages are on the bench, the print is not yet struck.
NARVAL FILMSnarvalfilms.comThe pain: PC waste heat, thrown away by design. The cut: a system concept that loops it back as household warmth — hardware story, interface, and the pitch that carries both. The effect: a capstone that argues with a working narrative, not a poster.
HEATLOOPPC heat → warmthThe pain: we like before we think. The cut: a fact-checking layer that lands the receipt right where the impulse lives — judge before you like. The effect: a hackathon build with one sharp behavioural thesis.
FALZjudge before you likeAt Ran's desk, every project runs like a shooting draft: the client's pain sets the scene, the UX analysis blocks the shot, the solution is the cut, and the effect is what plays on screen. We don't just polish pixels; we deliver narratives that compound.
Trained at NYU IDM, based in Los Angeles, fluent in the space between a merchant's spreadsheet and a visitor's first impression. Strategy synergized, verticals unlocked, ROI respectfully maximized — but mostly: problems actually solved.
Cut along the dotted line and mail this coupon to the address below — or, considerably faster, email hello@diaodiaoran.com — for a free 30-minute call about your project.
A video call, cameras on. THE FOUNDER has her screen share ready before the small talk is over. She has been waiting to have this conversation.
FOUNDER
The convention went great. People like buying in person, and the Etsy store's been doing well too. It's our own website that keeps me up at night.
ANGLE ON — THE SHARED SCREEN:
Two sales charts, side by side. The marketplace bar dwarfs the one for the brand's own store. It isn't close.
FOUNDER (CONT'D)
Prices are the same. Shipping's actually cheaper on our site. They still check out on Etsy — and every one of those sales makes the customer Etsy's, not ours. I'm tired of building someone else's customer base. I want people coming to us. And coming back.
RAN (V.O.)
Their buyers are anime fansclick ▸ play shot 1. They don't want to look like everyone else, and they'll pay extra for something they can playclick ▸ play shot 2 with. The pieces with personality are the ones that sell out.
Ran pulls up the brand's storefront. Clean. Polite. Forgettable.
RAN (V.O.) (CONT'D)
An ordinary storefront tells them the brand is ordinary too. So they drift back to the marketplace out of habit — and the habit is the problem.
The site was never losing on price. It was losing on style.
Three vertical sets running under one roof. A director calls cut on Stage B; Stage C is already rolling. Somewhere down the hall, an editor is delivering yesterday's episodes.
PRODUCER
Sixteen titles shipped. Script to delivery, all in-house. The slate speaks for itself — if anyone could see it. Right now our track record lives in a PDF we email around. Investors ask who we are, and Google hands them a logo.
RAN (V.O.)
Investors don't browse — they verify. Volume, pipeline, people. In that order, in about a minute. The site shouldn't pitch. It should prove.
Ran lays the evidence on the table: a wall of sixteen released titles, the pipeline in five stages, a leadership page where every credit checks out on IMDb.
A desktop PC breathes a hundred watts of warm air into the room, all day. Eight inches away, its owner sits wrapped in a blanket, feet on a 1500-watt space heater.
RAN (V.O.)
The heat is already paid for. It's just pointed the wrong way.
HEATLOOP — a felt-wrapped desktop unit that ducts PC exhaust into a personal comfort radius, with a companion app for control, schedule, and proof. Solo project: research, UX, UI, hardware concept.
RAN (V.O.)
How do you make an invisible, slightly nerdy energy loop feel effortless — and worth caring about — on a 375-pixel screen?
Ran audits the original prototype: twenty-seven screens, two visual generations. Two navigation models fighting. One temperature number doing two jobs. And the product's whole reason to exist — recycled heat — invisible anywhere in the UI.
Three rules survive the audit: show the loop. Two numbers, always — target and current never collapse into one. Control is not navigation.
The redesign runs four documented visual generations, each answering the critique of the last, until a single rule replaces three palettes.
The final rule: one accent hue, driven by target temperature — warm at 79°F and above, cool below; coral only for alerts. Green removed entirely. Recycled heat became information, not a color.
False stories travel faster than the virus. Somewhere a 5G tower is on fire because a post said so. The fact-checks exist — on sites nobody visits, published days after the claim has been shared a million times.
RAN (V.O.)
Fact-checkers tell people what is false. Can a tool train people to sense it — at the exact moment they're reading?
The research points one way: corrections shown after belief forms tend to backfire. But committing to a judgment first, then facing the evidence, measurably improves discernment.
RAN (V.O.)
So FALZ isn't a fact-checker with a score attached. It's a judgment game with a fact-checker inside.
Born in a four-person hackathon; completed solo in 2026. The identity stays: newspaper, not dashboard. Black and white, a Didone italic wordmark, questions set in serif. In an editorial world the strongest UI element is a word — a full-bleed italic "False."
Accent grammar on newsprint: gold = unverified & scores · red = disputed · white = true. Verdicts are typographic events.
An Asian-American production house telling stories that cross oceans. Their scene is being written.
Three vertical sets running under one roof. A director calls cut on Stage B; Stage C is already rolling. Somewhere down the hall, an editor is delivering yesterday's episodes.
PRODUCER Sixteen titles shipped. Script to delivery, all in-house. The slate speaks for itself — if anyone could see it. Right now our track record lives in a PDF we email around. Investors ask who we are, and Google hands them a logo.
RAN (V.O.) Investors don't browse — they verify. Volume, pipeline, people. In that order, in about a minute. The site shouldn't pitch. It should prove.
Ran lays the evidence on the table: a wall of sixteen released titles, the pipeline in five stages, a leadership page where every credit checks out on IMDb.
An Asian-American production house telling stories that cross oceans. Their scene is being written.
A desktop PC breathes a hundred watts of warm air into the room, all day. Eight inches away, its owner sits wrapped in a blanket, feet on a 1500-watt space heater.
"The heat is already paid for. It's just pointed the wrong way."— RAN (V.O.)
HEATLOOP — a felt-wrapped desktop unit that ducts PC exhaust into a personal comfort radius, with a companion app for control, schedule, and proof. Solo project: research, UX, UI, hardware concept.
"How do you make an invisible, slightly nerdy energy loop feel effortless — and worth caring about — on a 375-pixel screen?"— RAN (V.O.)
Ran audits the original prototype: twenty-seven screens, two visual generations. Two navigation models fighting. One temperature number doing two jobs. And the product's whole reason to exist — recycled heat — invisible anywhere in the UI.
Three rules survive the audit:
The redesign runs four documented visual generations, each answering the critique of the last, until a single rule replaces three palettes.
One accent hue, driven by target temperature — warm at 79°F and above, cool below; coral only for alerts. Green removed entirely. Recycled heat became information, not a color.
Somewhere a 5G tower is on fire because a post said so. The fact-checks exist — on sites nobody visits, published days after the claim has been shared a million times.
RAN (V.O.) — Fact-checkers tell people what is false. Can a tool train people to sense it — at the exact moment they're reading?
The research points one way: corrections shown after belief forms tend to backfire. But committing to a judgment first, then facing the evidence, measurably improves discernment.
"So FALZ isn't a fact-checker with a score attached. It's a judgment game with a fact-checker inside."
Born in a four-person hackathon; completed solo in 2026. The identity stays: newspaper, not dashboard. Black and white, a Didone italic wordmark, questions set in serif. In an editorial world the strongest UI element is a word — a full-bleed italic "False."
Accent grammar on newsprint: gold = unverified & scores · red = disputed · white = true. Verdicts are typographic events.
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